I run Google Ads and Meta Ads campaigns that bring in qualified B2B leads, and I keep tuning them until the numbers improve.
I'm a performance marketer at Uniq Technologies, where I plan and manage paid campaigns on Google Ads and Meta Ads. My job is to turn ad spend into qualified leads for the business, mostly in B2B.
I work from the numbers: CPL, CTR, conversion rate and ROAS. I test ads, creatives and audiences against each other, keep what works, and use AI tools to speed up research and optimisation.
Choose audiences and placements, then A/B test who sees the ad.
Test copy and creatives until the ad earns the click.
Tighten targeting and forms so every lead is a qualified one.
Shift budget toward the campaigns that pay back the most.
The metric I focus on at each step of the paid funnel.
Undergraduate studies
Schooling
I'm open to performance marketing roles and to conversations about paid campaigns. Email me or connect on LinkedIn.